by Jean BourqueHave you read "The Tipping Point" by Malcolm Gladwell? It's about doing "little" things that make your product or your company really get noticed. Every product (including art) has a tipping point. It starts with finding your niche, developing it and making it stick.
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Your first few customers, really "get" what you are doing. They want what you have and are willing to spread the word for you. We all need early adopters. These are the people that will lead the way. How can we help our first customers help us? People like to buy from people they like and they buy products that are recommended by their friends or that they think their friends will like too. Your art needs to be seen everywhere. *
What makes books like Chicken Soup for the Soul; get turned down by over a 100 publishers; and then end up being a best seller which sparked entire industries for both authors! I have read a lot about and by Jack Canfield and Mark Victor Hansen and I recommend their books. What they had was sheer determination; they would not take no for an answer. They believed in their work and they kept going and found that publisher that was willing to take a chance. They didn't stop there; they kept promoting their work and adding to their business. Click on their names; you will see what I mean!
*Flash Forward to the ART world: You can look at Peter Max, Andy Warhol, Thomas Kincaid they all put themselves out there. It was the willingness to do whatever they could to get their art in front of others. Not just a few people but the world and then they developed a marketing strategy for collectors and built an enormous following. *
So; how can we (as artists) find our tipping point? You have to do something; beyond making art. What makes your art special? What elusive quality does your art have that no one else does? Think about it and put your comments here. I would love to see your art; if you have a blog, website or are on someone else's web site include those "URLs" in your comments here. In all the success stories marketing is an essential element and where it all begins.
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"The Tipping Point" a book worth reading, thinking about and talking about.
Yours Jeanee
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